Wednesday, August 26, 2020

Apitherapy :: Health Medicine Medical Healthy Essays

Apitherapy Medication, similar to every single other field, is liable to patterns. As of late, patterns towards elective recuperating have risen on top. They surface all over: gingko biloba tablets show up at the comfort store counter, and significant drink organizations have presented home grown frosted teas with various enhancements that are reputed to help including memory to stretch. There are wellbeing food stores wherever giving every normal elective for everything from caffeine to ripeness drugs. Maybe the explanation behind this pattern is that medication has neglected to give fixes to such a significant number of pains without having intolerable reactions, or maybe the explanation is that medication has progressed so much that endeavors to make prescriptions that are less hurtful than blended drugs have brought about this characteristic pattern. Whatever the explanation, the reality remains that stores are being barraged with nutrient enhancements, home grown nourishments, and regular drugs professing to do what current medication has discovered hard to achieve. One sort of elective mending is called Apitherapy, and is the thing that I will examine in this paper. Apitherapy is characterized as the mending utilization of the results of the bumble bee hive (1). Quite a bit of apitherapy depends on the properties of honey bee venom, however there are different results which have professed to be benificial. The significant explanation this treatment has become visible is on the grounds that honey bee venom is made out of 30 unique parts, a considerable lot of which are peptides that ought to give a calming influence, just as different specialists which animate the body's invulnerable framework. Unadulterated honey bee venom (Apitox) has been tried and seen as protected in people and creatures by the International Pain Institute (2). Similarly as with numerous elective treatments, apitherapy has not been widely tried deductively. There have been a few. The American Apitherapy Society (AAS) has tried it corresponding to rewarding osteoarthritis. There are numerous supporters of bumble bee side-effects as a treatment, yet generally most clinical testing has neglected to demonstrate that there is a lot of restorative incentive in apitherapy. The main demonstrated treatment has been for desensitization for those with dangerous honey bee sting hypersensitivities (3). The help for apitherapy is an element of two things: likely clinical viability and individual experience stories. The results of bumble bees appear to have a great deal of potential for compelling treatment of numerous ailments.

Saturday, August 22, 2020

The Life Of Walt Disney Essays - Business, The Walt Disney Company

The Life Of Walt Disney Essays - Business, The Walt Disney Company The Life Of Walt Disney This book is about the life of Walt Disney, an American legend. The Arthur starts the story with a perspective on the family before Walt Disney's introduction to the world on December 5,1901. In the initial barely any pages after it goes on into portraying the youngster inside the man, his cleverness and his guiltless perspective on the world through kid's eyes. The following barely any sections proceed to depict different occupations he took as a youngster, the family clashes inside the home and the harsh dad that instructed submission. The book contacts marginally on how his siblings individually ventured out from home, for the most part in light of conflicts with the dad. It portrays the battle of a youthful craftsman continually attempting to better himself and the savage assurance to succeed. Walt Disney put forth a valiant effort with each activity he took yet never surrendered his fantasy about turning into an illustrator. All that he did was towards an objective one can say h e was an independent man with desire and drive. All through the parts it sequentially reports the triumphs and frustrations of the craftsman and the agent. The excursion that Walt Disney took so as to succeed was one of numerous obstructions and individual mishaps.

Friday, August 21, 2020

Help! Your pressing email questions are answered COLUMBIA UNIVERSITY - SIPA Admissions Blog

Help! Your pressing email questions are answered COLUMBIA UNIVERSITY - SIPA Admissions Blog Photo by Bernard Goldbach, CC BY 2.0 Its up to you: will you be a hard-boiled egg, ready to take the heator will you crack under the pressure of pending deadlines? With the January 5, 2015 application cut-off date  almost here, we know that youre probably freaking out about making the admissions deadline. In fact, we know you are because we receive about 50-70 individual emails Every. Single. Day. (But we dont mind because thats what were here for!) As always, were responding to your emails as quickly as we can, but with the holidays here it can take us some time. (In the last week, weve received more than 360 emails! Wow!) So please be patient and bear with us as we get all of your questions answered as fast as we can. As a holiday treat, weve answered some of your most-pressing questions below. Good luck with your application! And happy holidays! P.S. Whatever you do, DONT crack under the pressure. We know youll get your application in on time. Id like to speak with an admissions officer while Im in town. What are your holiday hours? Were glad to have you on campus! You can view our office hours here. Right now Im facing a lot of financial hardships. Is it possible to waive the application fee? Unfortunately, the administrative cost of processing applications requires that applicants pay the application fee. Currently, we only waive application fees for applicants with ties to certain organizations with which we have signed agreements. Applicants who have been awarded one of those fellowships from those organizations are eligible for a fee waiver. My university isnt listed in the dropdown menu in the Education section. What can I do? Unfortunately, not all universities are entered into the system. You may enter your institution name manually. I sent your office my transcripts, have you receive them yet? It generally takes several days for us to receive snail mail copies of your transcripts. Please dont panic. Once we have received your materials, we will be matching them with your application for review by the Admissions Committee.   In the meantime, please be assured that we will contact you if any of your documents is missing.   You may call us or email if you need further assistance. I have a lot of professional experience and Id like to waive the GRE/GMAT.  If taking the GRE or GMAT has presented an extreme hardship and you have significant previous academic and/or professional quantitative experience, you may submit a GRE/GMAT waiver.  If you believe you meet these requirements,  email  us to request a GRE/GMAT  waiver.  It will be forwarded to the committee and you will receive notification of the decision. Each waiver is reviewed on a case by case basis and submission of the waiver does not guarantee approval. Please be aware that waivers are rarely approved and all actions should be taken to sit for either exam for submission prior to the deadline.  If the exam is not self-reported on the application before the deadline, we cannot guarantee that the application will be reviewed. I went to a university where everything was taught in English. Do I still have to take the TOEFL/IELTS? If the language of instruction was English for your four year Bachelor’s or international equivalent, then the TOEFL exam is not required, even as an international applicant.  If you believe you meet these requirements,  email  us to request a TOEFL/IELTS waiver.  It will be forwarded to the committee and you will receive notification of the decision. Each waiver is reviewed on a case by case basis and submission of the waiver does not guarantee approval. I have a lot of professional experience abroad and understand English very well. Do I still have to take the TOEFL/IELTS? If taking the TOEFL has presented an extreme hardship and you have significant English language experience, you may submit a TOEFL waiver. If you believe you meet these requirements, email  us to request a TOEFL/IELTS waiver.  It will be forwarded to the committee and you will receive notification of the decision. Each waiver is reviewed on a case by case basis and submission of the waiver does not guarantee approval. ***Find answers to all of your pressing test questions in this blog post.*** I cant take the required tests before the January 5, 2015 fellowships deadline. May I still be considered for fellowship? We have to be fair to other applicants who were able to meet the required deadlines. So unfortunately, we cannot consider your application completeand therefor eligible for fellowship considerationif you are missing any required aspects. But keep in mind that you may take the test prior to the deadline, and self-report your GRE scores on the online application. At the end of the GRE, you should have the option to view your Verbal and Quantitative score. Please make note of them to self report your scores. We will receive the Writing scores directly from ETS. Who should I select to write letters of recommendation? We typically advise that applicants have at least two professional and one academic letters of reference submitted on their behalf. However, we also accept a relevant combination depending on your professional/work history and academic experience. For instance, three letters from professional recommenders is also acceptable. However, those applicants who have recently graduated should submit at least one letter from a professional or internship/volunteer reference rather than all three academic sources only. Ultimately, it is at your discretion and it is your decision whom you would like to speak on your behalf. Im having trouble selecting three recommenders, and my fourth one is a really good one. Can I submit more than three? Unfortunately, no additional letters beyond the three can be uploaded onto the application system. If youd like to remove one of your recommenders and replace it with your fourth choice, you may do so before the recommender has started their application. ***Tips on selecting a recommender may be found in this blog post.*** My recommender just told me they made a mistake on their letter. Can I fix it? Unfortunately, we cannot alter any documents in the application system.   Please have your recommender sent us a revised copy of the letter as an attachment via email. My recommender never got the email asking them to submit the letter in the first place. Help! Please ask your recommender to check their spam folder, as sometimes our emails end up there.  Also, we have had cases that emails with additional domains (such as country codes like .cn.uk, .jp, etc.) or symbols (hyphens, etc.) have not been receiving the messages either. In any event, each recommender was sent an email from sipa_admission@columbia.edu with the link to submit the reference letter to the system. If they still dont have the email, contact us  to have the email resent to their address. Im still missing my recommendation letters. Can I submit my application without those? Yes! Just make sure everythings in by the deadline. So feel free to submit your application today, and your recommenders can have until Jan. 5. If you run into an issue with one of your recommenders, we will accept letters past the deadline, within reason, so that your application can be completed and forwarded for review. Our policy is that we cannot guarantee materials received after deadline will be reviewed, but in situations like that of a recommendation, it is usually fine and should not impact the decision. It is always a good idea to communicate with our office as soon as you become aware of any problems so that we are aware of it and can work with you.

Help! Your pressing email questions are answered COLUMBIA UNIVERSITY - SIPA Admissions Blog

Help! Your pressing email questions are answered COLUMBIA UNIVERSITY - SIPA Admissions Blog Photo by Bernard Goldbach, CC BY 2.0 Its up to you: will you be a hard-boiled egg, ready to take the heator will you crack under the pressure of pending deadlines? With the January 5, 2015 application cut-off date  almost here, we know that youre probably freaking out about making the admissions deadline. In fact, we know you are because we receive about 50-70 individual emails Every. Single. Day. (But we dont mind because thats what were here for!) As always, were responding to your emails as quickly as we can, but with the holidays here it can take us some time. (In the last week, weve received more than 360 emails! Wow!) So please be patient and bear with us as we get all of your questions answered as fast as we can. As a holiday treat, weve answered some of your most-pressing questions below. Good luck with your application! And happy holidays! P.S. Whatever you do, DONT crack under the pressure. We know youll get your application in on time. Id like to speak with an admissions officer while Im in town. What are your holiday hours? Were glad to have you on campus! You can view our office hours here. Right now Im facing a lot of financial hardships. Is it possible to waive the application fee? Unfortunately, the administrative cost of processing applications requires that applicants pay the application fee. Currently, we only waive application fees for applicants with ties to certain organizations with which we have signed agreements. Applicants who have been awarded one of those fellowships from those organizations are eligible for a fee waiver. My university isnt listed in the dropdown menu in the Education section. What can I do? Unfortunately, not all universities are entered into the system. You may enter your institution name manually. I sent your office my transcripts, have you receive them yet? It generally takes several days for us to receive snail mail copies of your transcripts. Please dont panic. Once we have received your materials, we will be matching them with your application for review by the Admissions Committee.   In the meantime, please be assured that we will contact you if any of your documents is missing.   You may call us or email if you need further assistance. I have a lot of professional experience and Id like to waive the GRE/GMAT.  If taking the GRE or GMAT has presented an extreme hardship and you have significant previous academic and/or professional quantitative experience, you may submit a GRE/GMAT waiver.  If you believe you meet these requirements,  email  us to request a GRE/GMAT  waiver.  It will be forwarded to the committee and you will receive notification of the decision. Each waiver is reviewed on a case by case basis and submission of the waiver does not guarantee approval. Please be aware that waivers are rarely approved and all actions should be taken to sit for either exam for submission prior to the deadline.  If the exam is not self-reported on the application before the deadline, we cannot guarantee that the application will be reviewed. I went to a university where everything was taught in English. Do I still have to take the TOEFL/IELTS? If the language of instruction was English for your four year Bachelor’s or international equivalent, then the TOEFL exam is not required, even as an international applicant.  If you believe you meet these requirements,  email  us to request a TOEFL/IELTS waiver.  It will be forwarded to the committee and you will receive notification of the decision. Each waiver is reviewed on a case by case basis and submission of the waiver does not guarantee approval. I have a lot of professional experience abroad and understand English very well. Do I still have to take the TOEFL/IELTS? If taking the TOEFL has presented an extreme hardship and you have significant English language experience, you may submit a TOEFL waiver. If you believe you meet these requirements, email  us to request a TOEFL/IELTS waiver.  It will be forwarded to the committee and you will receive notification of the decision. Each waiver is reviewed on a case by case basis and submission of the waiver does not guarantee approval. ***Find answers to all of your pressing test questions in this blog post.*** I cant take the required tests before the January 5, 2015 fellowships deadline. May I still be considered for fellowship? We have to be fair to other applicants who were able to meet the required deadlines. So unfortunately, we cannot consider your application completeand therefor eligible for fellowship considerationif you are missing any required aspects. But keep in mind that you may take the test prior to the deadline, and self-report your GRE scores on the online application. At the end of the GRE, you should have the option to view your Verbal and Quantitative score. Please make note of them to self report your scores. We will receive the Writing scores directly from ETS. Who should I select to write letters of recommendation? We typically advise that applicants have at least two professional and one academic letters of reference submitted on their behalf. However, we also accept a relevant combination depending on your professional/work history and academic experience. For instance, three letters from professional recommenders is also acceptable. However, those applicants who have recently graduated should submit at least one letter from a professional or internship/volunteer reference rather than all three academic sources only. Ultimately, it is at your discretion and it is your decision whom you would like to speak on your behalf. Im having trouble selecting three recommenders, and my fourth one is a really good one. Can I submit more than three? Unfortunately, no additional letters beyond the three can be uploaded onto the application system. If youd like to remove one of your recommenders and replace it with your fourth choice, you may do so before the recommender has started their application. ***Tips on selecting a recommender may be found in this blog post.*** My recommender just told me they made a mistake on their letter. Can I fix it? Unfortunately, we cannot alter any documents in the application system.   Please have your recommender sent us a revised copy of the letter as an attachment via email. My recommender never got the email asking them to submit the letter in the first place. Help! Please ask your recommender to check their spam folder, as sometimes our emails end up there.  Also, we have had cases that emails with additional domains (such as country codes like .cn.uk, .jp, etc.) or symbols (hyphens, etc.) have not been receiving the messages either. In any event, each recommender was sent an email from sipa_admission@columbia.edu with the link to submit the reference letter to the system. If they still dont have the email, contact us  to have the email resent to their address. Im still missing my recommendation letters. Can I submit my application without those? Yes! Just make sure everythings in by the deadline. So feel free to submit your application today, and your recommenders can have until Jan. 5. If you run into an issue with one of your recommenders, we will accept letters past the deadline, within reason, so that your application can be completed and forwarded for review. Our policy is that we cannot guarantee materials received after deadline will be reviewed, but in situations like that of a recommendation, it is usually fine and should not impact the decision. It is always a good idea to communicate with our office as soon as you become aware of any problems so that we are aware of it and can work with you.

Sunday, May 24, 2020

Sports Heroes O.J. Simpson and Others Essay - 928 Words

The dictionary definition of a hero is someone who is admired of their achievements or their noble qualities. To me, the definition of a hero is someone who helps people and is caring. In this world there are so many people mistaken for heroes. One example of a â€Å"hero† is O.J. Simpson. O.J was best known for being the running back of the Buffalo Bills and was nicknamed â€Å"The Juice†. Although he was a Heisman Trophy winner he was also a major suspect of a murder case involving his wife and her new boyfriend. Even though all the evidence was there he was found innocent and never went to jail. OJ Simpson was an amazing football player, but he should be judged by everything he does not just his achievements. One person I think is a hero in all†¦show more content†¦Even when he was treated so badly he was always the kind person in the situation. One quote that always moves me is â€Å"An individual has not started living until he can rise above the narrow confines of his individualistic concerns to the broader concerns of all humanity†. This quote shows everything that King fought for. April 4, 1968 was a powerful and sad day. As many of us know this heroes life was cut short after his most famous speech â€Å"I Have A Dream†. King was standing outside his hotel room and was murdered by a greedy man. This hero will always be remembered for his accomplishments and his determination to do the right thing. Abraham Lincoln is one of America’s most recognized heroes. Lincoln was the 16th president of the United States and helped end slavery. Lincoln was born on February 12, 1809 to two great parents who Lincoln admired. Lincoln grew up a worker and was always helping others. Lincoln was president during The Civil War. Lincoln wanted slavery to end. Luckily on January 1, 1863 Lincoln signed the proclamation for slaves to be set free and never be a slave again. Lincoln fits my definition of a hero because he ultimately wanted what was best for the American people. I think that Lincoln was so brave to be president during the Civil War and not being sucked into what was popular. Lincoln was known for making great quotes, one of my favorite quotes is â€Å"A house divided cannot stand†. I think this quote is soShow MoreRelatedAthletes: Above the Law1825 Words   |  8 PagesIt was called â€Å"Acceptance,† a story about a father whose alcoholism kills his son, an All-Am erican football star. A second chance is then offered in the form of two new sons, one homosexual and the other intellectually disabled. As far as the outcome, you would have to â€Å"†¦wait for the movie†. The outlandish story Rae Carruth imagined would never reach the big screen, instead his own life would far eclipse the scenario he created when he chose to have his eight-month pregnant girlfriend and unbornRead MoreProfessional Athletes Should Not Be Ruined1769 Words   |  8 Pagespublic eye, their career should not be ruined due to crimes people commit every day because, underneath all the fame and fortune, they are just regular people. A role model is a person whose behavior, example, or success is or can be emulated by others, especially younger people. Professional athletes are role models whether or not they choose to take on the responsibility, and whether they are good or bad role models. While athletes focus on personal effort and accomplishments, they also betterRead MoreMedia Has Always Played A Vital Role In Our Lives. It Affects1521 Words   |  7 Pagesconsider what is included and what is ignored. A fundamental aspect of narrative is the ability to manipulate an event and grab the attention of the audience by shaping our views of the character that drives the narrative. These characters; race, heroes, villains, good vs evil, and etc. are used by the media to affect what and how we think. When mass media places the story in the hands of the audience this affects the media’s control of the story because it moves the story from the initial subjectRead MoreThe True Heroes are Firefighters Essay110 0 Words   |  5 PagesThe True Heroes are Firefighters In todays superficial society, there are many stereotypes and groups into which people are categorized. There are also many people that are celebrities, who many ordinary citizens see as leaders in life. Many high-end sports figures such as Michael Jordan or Ray Lewis are seen as heroes and idols to many youths in America and around the globe. However, what they do is not really heroic; rather it is merely grownRead More A True Hero Essay3569 Words   |  15 Pagesnation’s leaders and heroes. September 11th came to my mind and the many firefighters and rescue workers who heroically risked their lives to save complete strangers. Then, I remembered that the media dubbed Jessica Lynch a hero when she came back to the United States. Not only Jessica, but also many other American soldiers fighting abroad are called heroes. I started wondering if their bravery actually makes them true heroes or not. I asked myself, what is a hero? Do people need heroes? Where does theRead MoreCele brity Endorsement3156 Words   |  13 Pagesand the Pillsbury Dough Boy. Famous folk have had their names and images attached to products for more years than we might realize. Sometimes with permission, sometimes without, celebrities have been used for years to sell a variety of products. Heroes, authors, entertainers, athletes, even preachers - all were employed to sell during the 1800s and early 1900s. Evidence of these high-profile endorsements is found in a variety of formats. The trade card, used most heavily as an advertising device

Wednesday, May 13, 2020

Chemistry Of My Long Term Memory - 1137 Words

1. I am storing chemistry in my long term memory. General Chemistry just had a test last week so I am attempting to store new information, specifically from Chapter 10 tilted Chemical Bonding. We have covered bond theories and have worked extensively on the Lewis Dot structure. The Lewis Dot structure represents the boding of valence electrons, we represent this bonding using dot structures. There are different types of chemical bonds that must be represented with their very own dot structure. We are also learning when a bond needs a resonance and the different shapes a chemical bond can create, specially electron and molecular geometry. I am trying to store this information in my long term memory for two specific reasons: testing and†¦show more content†¦After rehearing this information, it will be stored in long term memory. Information enters long term memory, according to the Modal Model, in a series of steps. First, information enters sensory memory where is can do one of two things, either be forgotten or transferred. In sensory memory, information is either encoded and transferred or forgotten immediately. Abon transfer, information enters short term memory where once again it can be transferred or forgotten. Information can either be forgotten due to decay, information flows away, or interference, when new or old information interferes with your memory. With rehearsal, information can be transferred to long term memory. Chemical bonding will be encoded through various steps. The bonding information went through sensory memory where it was encoded immediately. It will pass through short term memory with practice and rehearsal. I have been rehearsing by creating note cards that I use to help me learn various terms and dot structures. I have also been doing homework, which gives me many practice problems that force me to go over the material well, exposing me to different circumstances I must learn. These problems will surely help encode the in formation and eventually lead to transferring the information to long term memory. Two techniques that will help encode the information into long term memory is distributing which is partShow MoreRelatedEssay1138 Words   |  5 PagesI unmistakably recall my amazement as I watched my high school chemistry teacher balance an oxidation-reduction reaction on the board; in that moment, I became passionate about the molecular world. On the surface, the challenging coursework caught my curiosity, yet deep within was an internal connection to chemistry I had not experienced prior. This fascination with the molecular world was continually refined throughout my undergraduate coursework; however, no topic inspired me more than the molecularRead MoreMy Most Memorable Experience In College783 Words   |  4 PagesMy first semester here at Albright College is definitely one that Im going to remember. Although it has gone by way too fast, a lot of hilarious and great memories were made, mostly with the people who are in my First Year Seminar class/POP group. Not only did I make amazing memories, but I have also changed a bit and even learned more about myself. In addition, I have made quite a few accomplishments, personal and academic since my midterm reflection. In the beginning of the semester, I came upRead MoreGraduation Speech For Becoming A Teacher852 Words   |  4 Pagesto my desire to become a teacher, tutoring high school students who struggled with math, and hearing my mother’s stories about the rewards of teaching were my greatest sources of inspiration for becoming a teacher. As a student tutor, I witnessed students who lacked self-confidence find hope and pride in their newly acquired abilities through their practice and determination. During this tutoring experience I not only earned the respect of the students, but I gained a sense of purpose for my futureRead MoreMy Experience : My Personal Experience In High School Students1002 Words   |  5 P agesdirectly from my classes themselves. My long term career interests do not align with that of science nor of math. My brain is rather selective with what it chooses to learn. Anything that I am not invested in becomes unbearably boring and difficult to learn. Subsequently, my studiousness falters. My classes dragged by hour by hour as I sat through the constant mumble and drone of uninspired, unenthusiastic fresh out of college teachers. I can hardly recall any particular memories of these classesRead MoreThe Use Of Electrical Probes On The Brain1487 Words   |  6 Pageslocated in the back of your head. Cerebellum is Latin for little brain and the cerebellum looks like a miniature brain. It is the size of a boy’s baseball and coordinates voluntary movement. The cerebellum also enables one type of nonverbal learning and memory. It also judges time, modulate emotions, and discriminates sounds and textures. (The Brain, Gale Resources Science In Context) The forebrain consists of the limbic system. The limbic system consists of the hippocampus, hypothalamus, pituitary glandRead MoreThe Debate Over The Existence Of Free Will1228 Words   |  5 Pages The debate over the existence of free will is possibly one of the most important discussions of human nature. Insight into this debate holds vast ethical, legal and political implications. In my experience, those who are not familiar with the topic often conflate free will for consciousness, and impetuously accept the existence of free will. Free will is defined as the freedom of humans to make choices that are not determined by prior physical causes. Those who believe in free will thus ascribeRead MorePsy/340 Wk4 Genetics Evaluation1249 Words   |  5 Pages * * * * * * * * * * * Bipolar- Team B Crazy or Illness In my previous experiences and conversations with various individuals, the overall interpretation or misconception of bipolar disease is that the person is â€Å"†crazy. What do people really consider or mean by the term crazy? As displayed by Team B’s behavior presentation, Bipolar disorder is a mental illness that is also referred to as maniac-depressive illnessRead More The Chemistry of Knowledge Essay1905 Words   |  8 PagesThe Chemistry of Knowledge Hippeas thought he had all the answers. â€Å"I have never found any man who was my superior in anything,† he boasted. Then he meets Socrates. Though he had made thousands of public speeches about virtue, a dialogue with the wisest of Athenians leads Hippeas to confess that he â€Å"cannot even say what [virtue] is† (Hippeas 70). Lesser Hippeas discredits Hippeas but offers little more than a negative definition of knowledge. Meno, Phaedo, and the Republic provide a more comprehensiveRead MoreDuring My Undergraduate Tenure, I Was Extremely Active1142 Words   |  5 PagesDuring my undergraduate tenure, I was extremely active within the community as well as on campus. I worked with a wide spectrum of individuals, from fellow peers to Vice Chancellors. Several of the activities included tutoring, lab work and presentations. I believe, these works are the initial stones that laid the ground work for my current path to a graduate degree in the biomedical sciences. While at the University of Arkansas at Pine Bluff, one place I volunteered my time was within the STEMRead MoreScience And The First Grade992 Words   |  4 PagesScience and Me The earliest memories I have of science is growing bean sprouts in the second grade. I remember gathering around the window in the classroom to look at the progress our little plants were making. I remember being in awe that an entire plant was eventually going to grow from such a small seed. My teacher talked about how important sunlight and water were to the plants, and we were tasked with drawing the bean sprouts in our notebooks. I remember this activity more clearly than most

Wednesday, May 6, 2020

United States Free Essays

Although Latin America is a challenging region in which to do business, it offers rich rewards. This course will enable the student to identify and assess the key drivers of re cent business transformations in Latin American markets. In this fashion, this sour will allow the student to develop a good understanding of the Latin American business environment and its challenges and opportunities. We will write a custom essay sample on United States or any similar topic only for you Order Now The course cover broad range of topics ranging from Latin America’s business culture to Sustain enable Costumers. II – Suggested Reading: a) Magazines: Latin Trade Magazine, America Economic, The Economist. ) Newspapers: Valor Economic, Clarion, Valor Future, El Financiers. C) Websites: Latin America Business News, Latin American Newsletters, Latter, Cohesion Executive. D) Multilateral Organizations: Organization of American States, Inter- American Development Bank. IV -? Grading: Two essay exams V – Academic Integrity: Anderson School of Management faculty, staff and students commit to values of trust, honesty, integrity, and accountability. We will not tolerate academic dishonesty. How to cite United States, Papers

Tuesday, May 5, 2020

Liberal Education vs Technology Essay Example For Students

Liberal Education vs Technology Essay Education is one of the most important tools that a society can possess. The right implementation of this tool is one of the greatest ways of assuring the quality of life within a society. Our society will suffer significantly, with the loss of arts and humanities in our educational system, because we will loose many valuable aspects of our society. Our society will be technology driven, which will in turn lead to no social interaction, traditional culture will be lost, and millions will be without jobs. Traditional liberal arts (often defined effectively just as the humanities, arts and perhaps social sciences) remain the preferred course of study best suited for preparing individuals for rich and successful personal lives. Personal responsibility, accountability, and integrity are essential virtues, required for a civil society to function. As such, they are key components of a liberal education. Not having Liberal education in our educational system will be a great loss. This world is going to be nothing more than a technology driven world, which will lead to absolutely no social interaction at all. Already gearing toward this, one of the Presidents, top 10 goals for the educational system, is to have every classroom connected to the Internet and to have each student technologically literate by the year 2001. This will soon lead to everyone communicating through the computer by e-mail, and chat rooms, thus loosing all face-to-face interactions. We can already see this starting to happen in todays society. I know that Im a victim of it, while at work, I chat with my friends over the new chat messengers, because it is easier to type how you are feeling then to say it, plus you can chat while you are doing other things, like working. If everyone is like me and would rather have convenience they will start using this as their way of communicating as well. At least I know what it will outcome will be and I think the world will be a huge devastation without social interaction. Without social interaction, people would not know how to communicate with each other and social traits would be lost. There is no better medicine for the disease of cultural bias and ethnocentricity than interaction with others. The lack of physical interaction, which would be associated with a virtual education, might have some unforeseen negative effects on the student. Students as well as people will have no problem solving skills, people skills and communication problems because computers will now do it for us. Liberal education teaches students how to broaden their minds and expand their engagement with society. Without it, we will have no personal development nor will we have any successful contributions to society. Without liberal education, people will have no sense of culture nor will they understand any other cultures and maybe not even their own. According to Leo Strauss, Liberal education is education in culture or toward culture. Culture shapes our experience by providing us with a way of understanding the world. With lack of culture, people will not go to different parts of the world to explore or enjoy. People will not even think twice about their heritage or background of their family members either because they are too involved in technology or simply because they dont care. Children might only hear stories or tales from elders about their culture, but the majority of us will be left in ignorance. Culture is an integral part of ones behavior, without it who knows what forms of behavior one will possess. Understanding culture helps us understanding how the physical world around us functions, without it we will be lost. .u663b4f6432e38fef08d80c127df9d28d , .u663b4f6432e38fef08d80c127df9d28d .postImageUrl , .u663b4f6432e38fef08d80c127df9d28d .centered-text-area { min-height: 80px; position: relative; } .u663b4f6432e38fef08d80c127df9d28d , .u663b4f6432e38fef08d80c127df9d28d:hover , .u663b4f6432e38fef08d80c127df9d28d:visited , .u663b4f6432e38fef08d80c127df9d28d:active { border:0!important; } .u663b4f6432e38fef08d80c127df9d28d .clearfix:after { content: ""; display: table; clear: both; } .u663b4f6432e38fef08d80c127df9d28d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u663b4f6432e38fef08d80c127df9d28d:active , .u663b4f6432e38fef08d80c127df9d28d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u663b4f6432e38fef08d80c127df9d28d .centered-text-area { width: 100%; position: relative ; } .u663b4f6432e38fef08d80c127df9d28d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u663b4f6432e38fef08d80c127df9d28d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u663b4f6432e38fef08d80c127df9d28d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u663b4f6432e38fef08d80c127df9d28d:hover .ctaButton { background-color: #34495E!important; } .u663b4f6432e38fef08d80c127df9d28d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u663b4f6432e38fef08d80c127df9d28d .u663b4f6432e38fef08d80c127df9d28d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u663b4f6432e38fef08d80c127df9d28d:after { content: ""; display: block; clear: both; } READ: Photograph Analysis Essay Example Andy Warhol Employers already report that too many students are leaving our educational system unprepared for working with different cultures within their environment. Attempts to make sense of the world through observation, interpretation, and explanation, that may or not be accurate, but when accepted by a wide group of people, it becomes part of culture. With this new generation of well-educated individuals with no liberal education, comes the loss of jobs. These effects would be devastating. Since there will be no learning of arts and humanities, there will be no need for teachers .

Thursday, April 2, 2020

17c PAPER

17c PAPER 17c PAPER 4. If the Fourteenth and Fifteenth Amendments guaranteed equal protection of the laws and the right to vote, why was a Civil Rights movement necessary in the 1950s and 1960s? What major factors and events led up to the Civil Rights movement and what were the gains and losses experienced by those participating in the movement? Gender and racial equality injustice in the United States against African Americans dates backs to long ago in the early colonization and building of the nation. After the Civil War, the United States underwent a Reconstruction Era in which the Thirteenth, Fourteenth and Fifteenth Amendments were added to the Constitution. The Fourteenth and Fifteenth Amendment guaranteed African Americans equal protection under law and guaranteed him or her the right to vote but government authority lacked support and push to enforce these. The Civil Rights movement was necessary in order for African Americans to achieve equality within a white dominated society. Moreover, the Civil Rights movement served as a catalyst for African Americans to secure their political rights by gaining concrete legislation. Legislation in the Black community meant the support of both Congress and the President. African American perceived this support as a milestone because Congress and the President could enforce laws in favor of integration. African Americans viewed integration as the root to equality because integration meant that black citizens and white citizens would receive equal treatment and therefore the opportunity to pursue The Civil Rights movement was successful through political organizations, direct action protests and changing speeds at which presidents addressed inequality. During this time that dates back to the late 1800s, there was a lot of hostility in the South against the new politics and the Reconstruction providing opportunities for African Americans. Not all Southern Whites agreed with this and as a result, many angry men took part in horrifying acts such as lynching in great quantities. Founded as a way to defend African Americans that were tormented and a goal of actually securing constitutional rights identified in the Thirteenth, Fourteenth and Fifteenth Amendments, the National Association for the Advancement of Colored People comes together in 1909. The NAACP was and is still a major component of Civil Rights today. When it formed, the NAACP was able to identify and show this mistreatment and injustice that African Americans received on a day-to-day basis under a society that this. This political organization began in the 1900s and it persevered on for many years with strong beliefs in equal treatment, justice and liberty for all races. The Civil Rights movement began to become recognized once again in the mid 1950s. Civil Rights activism was still present between this time and the 1900s but with the conflicts between the United States among Nations, it was not until the Post Cold War era that the fight for justice and equality for colored was reborn. The Civil Rights reawakening happened with the Brown vs. Board of Education challenged the segregated schools in the South and the goal with this case was to let the states understand that doing this to there children, separating them based on race and color was unconstitutional and resisting. With the Brown vs. Board of Education case, the African American community was able to take the White Southern views of segregation in the state of Kansas and challenge them in Supreme Court. This case challenged the idea of gradualism because although the Amendments that protected all under the same equality, prevous presidents had had the mentality of letting the segregation slowly fribble away but it was seen here that some this idea would not work. The NAACP political organization strongly supported this as it had also began to breakdown and identify the racism and segregation found in schools and the Brown vs. Board of Education case seemed to be a

Sunday, March 8, 2020

FDRs NEW DEAL A SUCCESS essays

FDRs NEW DEAL A SUCCESS essays Franklin Delano Roosevelts New Deal programs for relief and works projects were beneficial to Americas economic collapse while helping the nation as a whole. Before these programs, however, the nation was in a most needy state. On October 24th 1929 a day known as "Black Thursday" came. The stock market crashed and so did the economy. Unemployment ran rapid through the country whereas millions of Americans were out of work and money. The nation succumbed to one of the fiercest events in history- the Great Depression. Roosevelt, the governor of New York at the time, was well aware of the need for action and swept the election of 1932. In his inaugural speech he spoke of a "New Deal" for America and thus the New Deal was born. As soon as Roosevelt took office, help was on the way as he created many programs to take the nation out of hard times. The most important ones were FERA, or Federal Emergency Relief Administration, the CWA, or Civil Works Administration, and the WPA, or Works Pro gress Administration. Each one of these programs had an impact on the nation that aided in helping the people and the badly scarred economy. They also lifted the spirits and morals of the people. In addition, the lasting effects of the New Deal programs are still felt today, which proves that the relief and works progress programs were of outmost benefit to America. Roosevelt was determined to directly relieve the suffering of the American people. In his inaugural speech he said, "I pledge you, I pledge myself, to a new deal for the American people". He meant that, as president, he promises a new America that will help the people and preserve their morale. Roosevelt was committed to helping the nation out of the economic crisis and directly helping the people. The New Deal was made up of numerous programs to help the nation surpass the depression. Roosevelt had long been a supporter of direct government assistance. He believed the governmen...

Thursday, February 20, 2020

The EU as a Diplomatic Actor in Recent Conflicts Essay

The EU as a Diplomatic Actor in Recent Conflicts - Essay Example When America appeared to disregard even a consensus on the matter, EU came out with a view that, 'the European Union does not support a war on Iraq without the backing of the United Nations' (Reuters, 2003). A team of weapon inspectors was on a 'fact finding mission in Iraq', but America appeared to eager to strike and was in no mood to wait for their report. On the other hand the European Union together with governments from other parts of the world wanted to have a firm proof for punishing Iraq. After the 9/11 attacks, US appeared desperate to take on the terror outfits. Iraq and Afghanistan were the first in the firing line. UK, an important partner of EU, having good relations with US as well, formed the backbone of support for US policies. The official stand of European Union on the other hand was to start off the attacks after debating the issue and seeking a sanction from UN. But the moot point is, to what extent the European diplomacy was in action. The Maastricht Treaty of 1 992 was instrumental in coming out with a common foreign and security policy (CFSP) for the European Union (Bruter, 1999). This implied that the 'Union' will have a unanimous opinion about an issue. But the factual position has been somewhat different. The CFSP appeared in some common declarations only and not on issues involving diplomatic rows. It is worthwhile here to mention that the European Union and CFSP appeared to provide a semblance of unanimity on paper, but on the surface, the interests of nations forming part of the union forces them to take different stand on a range of issues. Anderson (2001) lists out factors like, lack of participation or concern by the Member States; perceived competition between the Commission and the Member States; inconsistent Member State positions; and slowness as the reasons for the EU not being able to come out with effective and unanimous stands. The Iraq war happened to be one such issue on which the EU could not come out with a strong and unanimous view. The official statement from EU on Iraq is that1, "The EU is committed to working with Iraq and international partners in order to bring about a secure, stable, unified, democratic and prosperous Iraq." But the actual implementation of this commitment is yet to be seen. While on a visit to Greece after the war started in Iraq, the UN Secretary General Mr. Kofi Annan also called upon the EU leaders to come out with a common stand on the issue of Iraq (Barringer and Bruni, 2003). Once the war on Iraq was declared by the US and allied forces, on the basis of 'concrete proof', it appeared irreversible. But as days went by, it was all too apparent that the 'proof' that were being used as an alibi for initiating the attacks were nowhere visible on the surface. Even the so-called 'weapons of mass-destructions' were nowhere to be seen. This resulted in protests in UK and USA against the excesses being committed in Iraq. Today, even after executing Saddam Husain and thousands of deaths the WMDs are still proving to be illusionary. On the other hand the war has become a trap for US and allied forces; now they are finding it difficult to come out of it. Realising the differences in opinions of world leaders in general, UN Secretary General, Mr Kofi Annan said, "No issue has so divided the world since the end of the Cold

Wednesday, February 5, 2020

Company Profile- Ted Baker Essay Example | Topics and Well Written Essays - 1500 words

Company Profile- Ted Baker - Essay Example But through them it has continued the journey of its prosperity and advancement. The company has opened many outlets worldwide; also it has jumped into the online shopping market. The Ted Baker Company used high quality materials and techniques in their production. It is one of the chief reasons of its prosperity (Ellen, 2007, p. 281). In this study we will discuss deeply the company profile of the Ted Baker Company. The history of the company, its products details, marketing and advertisement strategies, recent development, competitors and customers will be the main topics of discussion. In this way we will be able to understand the growth and the impact of the market values on the development of the company. It is important to note that the Ted Baker Company has only completed two decades since its appearance in the market. The founder of the Ted Baker Company is the passionate and the capable business man Ray Kelvin. Kelvin belonged to the long line of fashion retailers. In his childhood he worked in the garment shop of his uncle and after that he developed the idea of a long chain fashion store in his peak years. The aspect which greatly contributed towards the success of his idea and the acceptance of the company among the customers is the fine taste of Ray Kelvin. He had the ability to capture the needs and tastes of the buyers. He was also awarded a CBE for his extraordinary services to the industry of fashion and clothing. He used his greater sense of marketing techniques to capture the attention of the customers. The journey of the Ted Baker Company started in the year 1988 when the company opened its first store at the Glasgow. The progress was then followed by the opening of three more stores. The places were Nottingham Exchange Arcade, Manchester and King Street. The promotional strategy was that they offered dry cleaning services with every shirt they sold. At that time the chief product was men’s dress shirt (Ellen, 2007,

Monday, January 27, 2020

Customer Relationship Management Plan for Hotel

Customer Relationship Management Plan for Hotel The Sao Paulo Case ABSTRACT The paper sets out to produce an outline customer relationship plan for a Brazilian hotel which has recently been taken over by a globally branded hotel chain. It begins with a review of selected literature which contains knowledge, techniques and ideas relevant to a customer relationship plan. Terms are defined within this section. The final section contains the action plan, which derives from ideas in the literature review section. 1. Introduction This report will consist of a concise, integrated customer relationship plan for Sao Paulo senior management with the specific aims of: reducing customer switching maintaining stakeholder relations in the service quality value chain Within this plan there will be: an identification of the gaps in Sao Paulo’s current approach to relationship marketing planning a description of internal and external relationships which impact the hotel proposed marketing objectives to help relaunch and reposition the hotel brand suggested developments of the brand an outline service quality management programme an outline CRM system an outline integrated marketing communications programme an outline internal marketing communications programme Input for the plan will be taken from the case material and the literature review which follows in section 2. 2. Literature Review This section will review the literature in a structured way. The first part will draw on lecture notes, text books and journal articles to clarify and explain aspects of: strategic marketing and branding relationship marketing and customer relationship management service quality management The second part will draw on three cases: The Ritz Carlton case Bergstrom Hotels Sao Paulo Hotel 2.1 Strategic Marketing and Branding Piercy defines strategy as simply being about: Being best at doing those things which matter most to customers Building shareholder value by achieving superior customer value Finding new and better ways of doing things to achieve the first two[1] If one accepts this no-nonsense definition it underscores the need for all companies to: Understand who your customers are and what matters to them Know how they perceive your service levels and what you must do to improve your performance Design and implement communication and management processes which make your strategy work In other words you need a plan. The planning process is described in the lecture notes as beginning with a Mission Statement and ending with implementation and measurement control. Before customer relationship objectives (the focus of the action plan below) can be identified and agreed the mission statement needs to be clearly understood as do the dynamics of the current market place. A SWOT analysis and Marketing Audit are effective tools for clarifying the company’s current position in the market, its performance so far and for suggesting possible changes in strategic and tactical moves. In a services business this will lead to the development of a customer relationship plan, which will be underpinned by a detailed understanding of the various internal and external stakeholders with whom one needs to develop and build relationships.[2] 2.2 Relationship Marketing and Customer Relationship Management â€Å"Relationship marketing concerns the shifting from activities of attracting customers to activities concerned with current customers and how to retain them. †¦At its core is the maintenance of relations between a company and its suppliers, channel intermediaries, public and customers.†[3] Focusing on retention is considered to be significantly more profitable than conversion of non-customers. CRM is a system to make relationship marketing work. The US writer, George Day sees CRM as a customer-responsive strategy, which seeks to give companies competitive advantage by: Delivering superior customer value by personalising the interaction between company and customer, Demonstrating trustworthiness Tightening connections with customers Achieving co-ordination of complex capabilities (functions, resources) within the company[4] Park Plaza International uses its new CRM system and global database to: â€Å"promote the hotels as a group, rather than an individually networked system, with targeted promotions and one-to-one marketing†¦.Through company profiling we will be able to identify who the biggest backers of the group are and who should be given special treatment, so that we can target our promotions accordingly†[5] Hwang and Chi[6] ,in their recent empirical study, highlight the fact that service personnel are the most important resource in the service sector and also the primary marketers. By helping to achieve customer satisfaction service personnel upgrade the entire performance of the organisation. The message to management is that they should engage in aggressive internal marketing to achieve and maintain a synergy of staff satisfaction and improved organisational performance. 2.3 Service Quality Management Customers will be loyal to a hotel, or a branded hotel chain, if they are satisfied with the quality and value offered. It is therefore important for service providers to know what influences these customer perceptions. Johnston suggests two approaches to understanding customers’ perceptions and judgements of service quality: The rational approach The incident-based approach[7] The rational approach suggests that customers consciously or unconsciously use a weighted average, so that a high score on one attribute or factor may offset a low score on another, to arrive at an overall evaluation of personal satisfaction. The SERVQUAL approach is based on the work of Parasuraman, Zeithamel and Berry[8] and sets out to measure customers’ perceptions of quality across 5 dimensions: Tangibles: physical facilities, equipment, appearance of personnel Reliability: abilities to perform the promised service dependably and accurately Responsiveness: willingness to help customers and provide prompt service Assurance: knowledge and courtesy of employees and ability to inspire trust and confidence Empathy: caring, individualistic attention provided by firm to customers A third approach suggests that any single incident, delighting or satisfying, could, whatever the weightings given to the other transactions, result in an overall feeling of dissatisfaction or delight. Another writer argues that â€Å"investment of time and money in quality improvement should concentrate on those areas of your business where the effort will have the greatest benefit†[9] Effort should not necessarily be directed to areas where you are worse than the competition if those factors are not so important to customers. 2.4 The Ritz-Carlton Case R-C has a total quality approach to the business. They fix causes not problems, i.e. they think about processes and systems to prevent problems and to ensure continuous quality. They set up a system to understand the real needs of their customers, to ensure delivery of these needs, to make it work continuously and to communicate all this to the market – not just an image-driven approach, but one which was conscious of the â€Å"experience† which customers were seeking. 2.4 Bergstrom Hotels[10] Bergstrom set up a total quality approach and system which was driven by senior management but acted on and supported by teams across the organisation. Vital components of the system are: training of all staff in internal customer relations, culture, process improvement and problem-solving, setting up and development of a data-base based on customer and employee surveys to drive improvement, open lines of communication and regular performance evaluation. Recognising staff contributions to quality of service was a key final element. The case demonstrates that significant quality improvements can be achieved without significant investment and ongoing cost. 2.5 Sao Paulo Case Sao Paulo is a recently refurbished hotel which is operating in a highly competitive market (with much price cutting) and unstable economy. It has recently been taken over by a hotel chain with a global brand name and a reputation for high service quality and the ability to build long-term relationships with stakeholders. It needs now to reposition itself in the Brazilian market such that it is clearly differentiated in stakeholders minds from the competition. Service must be the main differentiator, so an integrated customer relationship plan needs to be developed. 3. Action Plan for Improving Customer Relationships 3.1 Gaps in current approach Sao Paulo needs both to retain the loyalty of its current customer base and to grow via new customer and intermediary relationships. Growth will probably come via extended use of new services (e.g. restaurants and bars) by current customers and attracting new, more focused customer segments. This needs to be spelt out in its overall mission and made explicit with regard to individual stakeholders. 3.2 External and Internal Stakeholders Apart from the different customer segments important external stakeholders are: tour operators, airlines, travel agents and the many web-based hotel discounters. Local SP-based organisations such as the city hall and tourist office may also be influential in the communication of the hotel brand to intermediaries and potential customers. The current relationship-building approach appears to be re-active and now needs to become focused and pro-active. Important internal stakeholders are hotel employees – front-office staff and sales staff – and franchisees in the restaurants and bars. All need to be aligned with the culture of the refurbished and repositioned hotel. 3.3 Relaunching and Repositioning of the Brand The SP hotel is now part of a global chain. Its service level will need to be aligned with the core brand values of GHG and these values will need to be communicated to all stakeholders and acted upon by internal stakeholders if the communicated brand image is to be consistent with delivery on the ground. Proposed marketing objectives are to: grow the current customer base by 20% by increasing spend per customer and by improving retention by 10%; focus on excellent, caring service at a fair price. 3.4 Service-Quality Programme A customer survey should be carried out to establish which service attributes are important to customers. This should be linked to an assessment of the cost of correcting what goes wrong. The survey should be ongoing and reinforced by regular staff interaction with customers so as to identify any areas of dissatisfaction. Overall customer relationship objective will be to: create in the minds of all customers an experience of being cared for by warm, friendly staff who have your best interests at heart and will do all that they can to offer you speedy and professional assistance. This will be translated into specific CR objectives for the different stakeholders, all of whom will need to participate in service quality training programmes: Franchisees: communicate always in your words, dress and body language that you are a member of the SP team. Front-office staff: make the customer feel welcome, respected, valued and at home. Sales staff: communicate, warm, professional, helpful manner at all times, backed up by prompt follow-up. Service standards: FRONT DESK: Always smile at customers Address by name wherever possible Apologise for even slightest delay Never keep customer waiting without apologising Always do what you promise to do Be sensitive to cultural differences Keep desk and hall area clean at all times Always ask if you can be of further assistance – sincerely Never argue with a customer Try always to exceed expectations Service blueprint: Sales staff to CORPORATES (process service mix): Tangibles Dress smartly, speak warmly and professionally, ensure  that all promotional materials are packaged and presented professionally Reliability Be punctual, deliver what you promise Responsiveness Exceed customer expectations with your response times  and look always for creative solutions to difficult problems Assurance Be confident about the hotel and its qualities but radiate  courtesy at all times. Avoid over-familiarity and use of christian names, unless requested to do so Empathy Avoid any remarks/comments about religion, race,  culture. Be particularly sensitive to cultural differences and help people with language difficulties. Never make fun of anyone. Apologise for even the most minor errors Service guarantee for empowering FRONT-LINE STAFF: If a customer arrives after 19.00 and requests a rate  reduction you may offer him/her a room at a rate 20% below normal rate This service quality approach is in line with the realignment of the brand as a warm and caring hotel which offers fair prices. 3.5 CRM System A CRM system needs to be developed for the global chain. It would aim to profile customers both in order to communicate with them more effectively and to ensure that service features are adapted to meet individual requirements where possible. It should be seen as a support for the warm and caring approach, not a replacement. The communications programme would need to be consistent with, and integrated into, the CRM system. 3.6 Internal Marketing Programme Staff are at the heart of hotel service and underpin customer perception of quality. Training programmes must be run to ensure that all staff are aligned with the culture and attitudes of the hotel, are aware of service guidelines and have the requisite skills and knowledge. An appraisal and suggestions system will be introduced to help staff maintain requisite standards. Incentives will be introduced to encourage maintenance of these standards. BIBLIOGRAPHY Books Barwise P. and Meehan S. (2004), Simply Better, Harvard Business School Press Cerasale M. and Stone M.(2004), Business Solutions on Demand, Kogan Page Johnston R. and Clark C. (2001), Service Operations Management, Prentice Hall Piercy N. (2002), Market-led Strategic Change, Butterworth Heinemann Journal Articles Breiter D., Tyink S. and Corey-Tuckwell S. (1995), Bergstrom Hotels; a case study  in quality†, Journal of Contemporary Hospitality Management, Vol.7 No. 6 Brown T. (1997), â€Å"Using norms to improve the interpretation of service quality  measures†, Journal of Services Marketing, Vol.11, No.1, p.80 Day G. (2000), â€Å"Tying in an Asset†, in Understanding CRM, Financial Times  Editorial article, „CRM in Hotelsâ€Å", in Leisure Hospitality Business, September,  2001 Hwang I. and Chi D. (2005), â€Å"Relationships among Internal Marketing, Employee Job  Satisfaction and International Hotel Performance†, International Journal of  Management, Vol.22 No.2 Parasuraman A., Zeithamel V. and Berry L. (1988), â€Å"SERVQUAL: a Multiple Item  Scale for Measuring Consumer Perceptions of Quality†, Journal of Retailing,  Vol.64, No.1 Spring Footnotes [1] Piercy N. (2002), Market-led Strategic Change, p. 273 [2] Lecture Notes – Key Issues from the Marketing Audit to Prioritise Actions in a Relationship Services  Marketing Plan [3] Jobber D. (2004), Principles and Practice of Marketing, McGraw-Hill, p. 117 [4] Day G. (2000), â€Å"Tying in an Asset†, in Understanding CRM, Financial Times [5] Editorial article, „CRM in Hotelsâ€Å", in Leisure Hospitality Business, September, 2001 [6] Hwang I. and Chi D. (2005), â€Å"Relationships among Internal Marketing, Employee Job Satisfaction  and International Hotel Performance†, International Journal of Management, Vol.22 No.2, p.291 [7] Johnston R. And Clark G. (2001), Service Operations Management, Prentice Hall, p. 102 [8] Parasuraman A., Zeithamel V. and Berry L. (1988), â€Å"SERVQUAL: a Multiple Item scale for  Measuring Consumer Perceptions of Quality†, Journal of Retailing, Vol.64, No.1 Spring [9] Brown T. (1997), â€Å"Using norms to improve the interpretation of service quality measures†, Journal of  Services Marketing, Vol.11, No.1, p.80 [10] Breiter D., Tyink S. and Corey-Tuckwell S. (1995), Bergstrom Hotels; a case study in quality†,  Journal of Contemporary Hospitality Management, Vol.7 No. 6

Sunday, January 19, 2020

True Happiness in The Sirens of Titan by Kurt Vonnegut and Hans Weingar

True Happiness in The Sirens of Titan by Kurt Vonnegut and Hans Weingartner's The Eduakators A large parcel of the population has as their ultimate goal in life achieving well-being. Unfortunately many try to achieve it through the wrong means. For instance, in The Sirens of Titan, by Kurt Vonnegut, Malachi Constant thinks he is truly happy, but what he really does is fulfill his hedonism, satisfy his shallow needs, without truly searching for a higher form of well-being. Not only does a life focused on hedonic satisfaction not achieve true happiness, it also leads, along with the urge to accumulate, egocentrism, and greed, to an unethical life. The Sirens of Titans depicts this kind of life, which is also represented throughout The Edukators, directed by Hans Weingartner. Both Malachi Constant and Hardenberg believe that money is the solution to all of their problems while ignoring the problems their own lifestyle is causing to other people and society as a whole. Happiness, our own and other people’s, is achieved by focusing our lives in the right things. Even though hedonic satisfaction is necessary for living a happy life, focusing only on hedonic pleasure will have the opposite effect. If you focus on money and the things it can buy as the source for your well-being, you are excluding a series of factors that are necessary to achieve a true state of well-being. The following passage from the article â€Å"On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being† clearly details that: Drawing from the eudaimonic view and from SDT, Kasser & Ryan (1993, 1996) related money and materialism to well-being. They predicted that people who place a strong value on wealth... ...se’s life. The only way humanity can achieve true well-being is if abdicates its urge to accumulate and refocus its mostly hedonic ways to a more eudaimonic way of life. Works Cited The Edukators. Dir. Hans Weingartner. IFC Films, 2004. Mill, John Stuart. Utilitarianism. Indianapolis: Hackett Publishing Company, 1979. Nenno, Nancy P. â€Å"Postcards from the Edge.† Light Motives: German Popular Film in Perspective. Eds. Halle, Randall and McCarthy, Margaret. Detroit: Wayne State University Press, 2003. 61-84. Reed, Peter J. "Kurt Vonnegut, Jr." Dictionary of Literary Biography. ed. 1978. Ryan, Richard M., and Edward L. Deci. "On Happiness and Human Potentials: A Review of Research on Hedonic and Eudamonic Well-Being." Annual Review of Psychology 52 (2001): 141-166. Vonnegut, Kurt. The Sirens of Titan. New York: Dell Publishing, 1998.

Saturday, January 11, 2020

Employment Selection and Training Development Essay

One would think that the employee selection process would be simple, but it is not. Two cases will demonstrate what is not, and what the correct way to approach a hiring situation is. There are specific ways to handle each situation that will minimize the risk to the company during the selection process. These alternative solutions will prevent the companies from ending up in court for discrimination in the hiring process. Speedy Delivery Service (SDC) The first case example chosen to demonstrate improper employment selection practices is Speedy Delivery Service. SDC would prefer not to hire women to perform deliveries for them. To discourage women from applying, SDC has decided to show extremely large, bulky, heavy packages to the women that are interested in the job. The prospective female applicants are lead to believe the job requires them to carry these object up multiple flights of steps without assistance, therefore discouraging them from applying for the job. Male applicants are not shown this same demonstration, therefore encouraging the male applicants (Moran, 2008. Ch. 2). The strategy that SDC is using in this case will increase the risks for the company to be charged with discriminatory hiring practices. This is a prime example of gender discrimination. Employers cannot overstate the physical requirements for a job. The misrepresentation of physical requirements goes against Title VII of the Civil Rights Act. It is fine for employers to test for prospective employees abilities to perform required activities, as long as the tests are the same for each individual. Whether the prospective employee is male, or female the test have to be identical. Once SDC has chosen potential new hires, they can have prospective employees demonstrate that they have the capability to meet the physical requirements to perform the deliveries. If a female prospect has the same potential as a male prospect, they should be given the opportunity to have the job. If the females are not chosen, SDC must be able to explain why the female was not chosen. Long and Short Long and Short is worried about hiring a prospective employee that has children. They are need of someone that can work a specific schedule and  are concerned that if they choose a parent, the hours will be limited. Long and Short chooses to ask the prospective employee if they have children. If Long and Short does not hire this individual, there is a possibility that they will assume it is because they have children. This opens the company up to a huge risk of discriminatory hiring practices (Moran, 2008. Ch. 2). When hiring for a specific shift, or if worried about whether a new hire can work the required schedule a company can clearly find out this information. Without making specific request referencing children, Long and Short could simply ask about restrictions on the days or hours that a prospective employee can work. If for example, the position is for an evening shift and the prospective employee states that they can only work dayshifts, then the company has every right not to hire this individual. As long as each prospective employee is asked the same exact questions referencing availability for shifts, there is no discrimination. In asking a generic question to each prospective employee, the risk to the company is reduced. Conclusion Proper employment selection processes can decrease the risk of a company being sued for discriminatory hiring practices. The primary practice is to ensure that all prospective employees are tested the exact same, and asked the exact same questions. You cannot make testing processes lean towards or against a specific race or gender. The hiring process requires each individual to have the same opportunity to obtain employment. If it is shown that the testing practices exceeds the need for the job, then this is a discriminatory practice and the company will be in a higher risk. Therefore, it is the job of the hiring team to ensure that proper hiring practices are followed. References Moran, J. (2008). Employment Law (4th ed.). Retrieved from The University of Phoenix eBook Collection.

Friday, January 3, 2020

Case Study Who Is Your Community, And How Will You Get...

Glodie Motanga Dr. Hardesty SW408-001 01 October, 2015 Case Study 2 Who is your community, and how will you get them interested? My community will mostly be identify by low and middle class future and current students from all universities and colleges across North Carolina. The reason why I selected these people are, first, even though current students from low social class get pell grant, they still have to take loans from school to allow them afford for other school expenses. The same scenario also applies with middle class students. Then, the third people that will be included in my community will also be upper class student who had finished college because I figure out that they would not want to spend all of their money paying for loans with a high interest rate. Since I found out that most of my friends and other organizers are afraid of the decision that BOG is about to make, I will first get them interested. I will take a stand to discuss what is going on, and ask them to join me with any ideas that they may have to reach out to other students on and off campus that we know. In order to meet our goal, me and other members in Student Power Union need to work hand to hand. Who is your target in this scenario? What is your demand? My target is banks because they depend on the monthly payments made by students. As that being that, we do not only rebours banks money as the way we borrowed it, but we are charge for interest rates. We also know that our payments to banksShow MoreRelatedCase Study : Who Is Your Community, And How Will You Get Them Interested? Essay934 Words   |  4 PagesGlodie Motanga Dr. Hardesty SW408-001 01 October, 2015 Case Study 2 Who is your community, and how will you get them interested? My community will mostly be identify by low and middle class future and current students from all universities and colleges across North Carolina. 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