Liberal Education vs Technology Essay Example For Students

Liberal Education vs Technology Essay Education is one of the most important tools that a society can possess. The right implementation of this tool is one of the greatest ways of assuring the quality of life within a society. Our society will suffer significantly, with the loss of arts and humanities in our educational system, because we will loose many valuable aspects of our society. Our society will be technology driven, which will in turn lead to no social interaction, traditional culture will be lost, and millions will be without jobs. Traditional liberal arts (often defined effectively just as the humanities, arts and perhaps social sciences) remain the preferred course of study best suited for preparing individuals for rich and successful personal lives. Personal responsibility, accountability, and integrity are essential virtues, required for a civil society to function. As such, they are key components of a liberal education. Not having Liberal education in our educational system will be a great loss. This world is going to be nothing more than a technology driven world, which will lead to absolutely no social interaction at all. Already gearing toward this, one of the Presidents, top 10 goals for the educational system, is to have every classroom connected to the Internet and to have each student technologically literate by the year 2001. This will soon lead to everyone communicating through the computer by e-mail, and chat rooms, thus loosing all face-to-face interactions. We can already see this starting to happen in todays society. I know that Im a victim of it, while at work, I chat with my friends over the new chat messengers, because it is easier to type how you are feeling then to say it, plus you can chat while you are doing other things, like working. If everyone is like me and would rather have convenience they will start using this as their way of communicating as well. At least I know what it will outcome will be and I think the world will be a huge devastation without social interaction. Without social interaction, people would not know how to communicate with each other and social traits would be lost. There is no better medicine for the disease of cultural bias and ethnocentricity than interaction with others. The lack of physical interaction, which would be associated with a virtual education, might have some unforeseen negative effects on the student. Students as well as people will have no problem solving skills, people skills and communication problems because computers will now do it for us. Liberal education teaches students how to broaden their minds and expand their engagement with society. Without it, we will have no personal development nor will we have any successful contributions to society. Without liberal education, people will have no sense of culture nor will they understand any other cultures and maybe not even their own. According to Leo Strauss, Liberal education is education in culture or toward culture. Culture shapes our experience by providing us with a way of understanding the world. With lack of culture, people will not go to different parts of the world to explore or enjoy. People will not even think twice about their heritage or background of their family members either because they are too involved in technology or simply because they dont care. Children might only hear stories or tales from elders about their culture, but the majority of us will be left in ignorance. Culture is an integral part of ones behavior, without it who knows what forms of behavior one will possess. Understanding culture helps us understanding how the physical world around us functions, without it we will be lost. .u663b4f6432e38fef08d80c127df9d28d , .u663b4f6432e38fef08d80c127df9d28d .postImageUrl , .u663b4f6432e38fef08d80c127df9d28d .centered-text-area { min-height: 80px; position: relative; } .u663b4f6432e38fef08d80c127df9d28d , .u663b4f6432e38fef08d80c127df9d28d:hover , .u663b4f6432e38fef08d80c127df9d28d:visited , .u663b4f6432e38fef08d80c127df9d28d:active { border:0!important; } .u663b4f6432e38fef08d80c127df9d28d .clearfix:after { content: ""; display: table; clear: both; } .u663b4f6432e38fef08d80c127df9d28d { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u663b4f6432e38fef08d80c127df9d28d:active , .u663b4f6432e38fef08d80c127df9d28d:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u663b4f6432e38fef08d80c127df9d28d .centered-text-area { width: 100%; position: relative ; } .u663b4f6432e38fef08d80c127df9d28d .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u663b4f6432e38fef08d80c127df9d28d .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u663b4f6432e38fef08d80c127df9d28d .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u663b4f6432e38fef08d80c127df9d28d:hover .ctaButton { background-color: #34495E!important; } .u663b4f6432e38fef08d80c127df9d28d .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u663b4f6432e38fef08d80c127df9d28d .u663b4f6432e38fef08d80c127df9d28d-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u663b4f6432e38fef08d80c127df9d28d:after { content: ""; display: block; clear: both; } READ: Photograph Analysis Essay Example Andy Warhol Employers already report that too many students are leaving our educational system unprepared for working with different cultures within their environment. Attempts to make sense of the world through observation, interpretation, and explanation, that may or not be accurate, but when accepted by a wide group of people, it becomes part of culture. With this new generation of well-educated individuals with no liberal education, comes the loss of jobs. These effects would be devastating. Since there will be no learning of arts and humanities, there will be no need for teachers .

17c PAPER

17c PAPER 17c PAPER 4. If the Fourteenth and Fifteenth Amendments guaranteed equal protection of the laws and the right to vote, why was a Civil Rights movement necessary in the 1950s and 1960s? What major factors and events led up to the Civil Rights movement and what were the gains and losses experienced by those participating in the movement? Gender and racial equality injustice in the United States against African Americans dates backs to long ago in the early colonization and building of the nation. After the Civil War, the United States underwent a Reconstruction Era in which the Thirteenth, Fourteenth and Fifteenth Amendments were added to the Constitution. The Fourteenth and Fifteenth Amendment guaranteed African Americans equal protection under law and guaranteed him or her the right to vote but government authority lacked support and push to enforce these. The Civil Rights movement was necessary in order for African Americans to achieve equality within a white dominated society. Moreover, the Civil Rights movement served as a catalyst for African Americans to secure their political rights by gaining concrete legislation. Legislation in the Black community meant the support of both Congress and the President. African American perceived this support as a milestone because Congress and the President could enforce laws in favor of integration. African Americans viewed integration as the root to equality because integration meant that black citizens and white citizens would receive equal treatment and therefore the opportunity to pursue The Civil Rights movement was successful through political organizations, direct action protests and changing speeds at which presidents addressed inequality. During this time that dates back to the late 1800s, there was a lot of hostility in the South against the new politics and the Reconstruction providing opportunities for African Americans. Not all Southern Whites agreed with this and as a result, many angry men took part in horrifying acts such as lynching in great quantities. Founded as a way to defend African Americans that were tormented and a goal of actually securing constitutional rights identified in the Thirteenth, Fourteenth and Fifteenth Amendments, the National Association for the Advancement of Colored People comes together in 1909. The NAACP was and is still a major component of Civil Rights today. When it formed, the NAACP was able to identify and show this mistreatment and injustice that African Americans received on a day-to-day basis under a society that this. This political organization began in the 1900s and it persevered on for many years with strong beliefs in equal treatment, justice and liberty for all races. The Civil Rights movement began to become recognized once again in the mid 1950s. Civil Rights activism was still present between this time and the 1900s but with the conflicts between the United States among Nations, it was not until the Post Cold War era that the fight for justice and equality for colored was reborn. The Civil Rights reawakening happened with the Brown vs. Board of Education challenged the segregated schools in the South and the goal with this case was to let the states understand that doing this to there children, separating them based on race and color was unconstitutional and resisting. With the Brown vs. Board of Education case, the African American community was able to take the White Southern views of segregation in the state of Kansas and challenge them in Supreme Court. This case challenged the idea of gradualism because although the Amendments that protected all under the same equality, prevous presidents had had the mentality of letting the segregation slowly fribble away but it was seen here that some this idea would not work. The NAACP political organization strongly supported this as it had also began to breakdown and identify the racism and segregation found in schools and the Brown vs. Board of Education case seemed to be a

FDRs NEW DEAL A SUCCESS essays

FDRs NEW DEAL A SUCCESS essays Franklin Delano Roosevelts New Deal programs for relief and works projects were beneficial to Americas economic collapse while helping the nation as a whole. Before these programs, however, the nation was in a most needy state. On October 24th 1929 a day known as "Black Thursday" came. The stock market crashed and so did the economy. Unemployment ran rapid through the country whereas millions of Americans were out of work and money. The nation succumbed to one of the fiercest events in history- the Great Depression. Roosevelt, the governor of New York at the time, was well aware of the need for action and swept the election of 1932. In his inaugural speech he spoke of a "New Deal" for America and thus the New Deal was born. As soon as Roosevelt took office, help was on the way as he created many programs to take the nation out of hard times. The most important ones were FERA, or Federal Emergency Relief Administration, the CWA, or Civil Works Administration, and the WPA, or Works Pro gress Administration. Each one of these programs had an impact on the nation that aided in helping the people and the badly scarred economy. They also lifted the spirits and morals of the people. In addition, the lasting effects of the New Deal programs are still felt today, which proves that the relief and works progress programs were of outmost benefit to America. Roosevelt was determined to directly relieve the suffering of the American people. In his inaugural speech he said, "I pledge you, I pledge myself, to a new deal for the American people". He meant that, as president, he promises a new America that will help the people and preserve their morale. Roosevelt was committed to helping the nation out of the economic crisis and directly helping the people. The New Deal was made up of numerous programs to help the nation surpass the depression. Roosevelt had long been a supporter of direct government assistance. He believed the governmen...

The EU as a Diplomatic Actor in Recent Conflicts Essay

The EU as a Diplomatic Actor in Recent Conflicts - Essay Example When America appeared to disregard even a consensus on the matter, EU came out with a view that, 'the European Union does not support a war on Iraq without the backing of the United Nations' (Reuters, 2003). A team of weapon inspectors was on a 'fact finding mission in Iraq', but America appeared to eager to strike and was in no mood to wait for their report. On the other hand the European Union together with governments from other parts of the world wanted to have a firm proof for punishing Iraq. After the 9/11 attacks, US appeared desperate to take on the terror outfits. Iraq and Afghanistan were the first in the firing line. UK, an important partner of EU, having good relations with US as well, formed the backbone of support for US policies. The official stand of European Union on the other hand was to start off the attacks after debating the issue and seeking a sanction from UN. But the moot point is, to what extent the European diplomacy was in action. The Maastricht Treaty of 1 992 was instrumental in coming out with a common foreign and security policy (CFSP) for the European Union (Bruter, 1999). This implied that the 'Union' will have a unanimous opinion about an issue. But the factual position has been somewhat different. The CFSP appeared in some common declarations only and not on issues involving diplomatic rows. It is worthwhile here to mention that the European Union and CFSP appeared to provide a semblance of unanimity on paper, but on the surface, the interests of nations forming part of the union forces them to take different stand on a range of issues. Anderson (2001) lists out factors like, lack of participation or concern by the Member States; perceived competition between the Commission and the Member States; inconsistent Member State positions; and slowness as the reasons for the EU not being able to come out with effective and unanimous stands. The Iraq war happened to be one such issue on which the EU could not come out with a strong and unanimous view. The official statement from EU on Iraq is that1, "The EU is committed to working with Iraq and international partners in order to bring about a secure, stable, unified, democratic and prosperous Iraq." But the actual implementation of this commitment is yet to be seen. While on a visit to Greece after the war started in Iraq, the UN Secretary General Mr. Kofi Annan also called upon the EU leaders to come out with a common stand on the issue of Iraq (Barringer and Bruni, 2003). Once the war on Iraq was declared by the US and allied forces, on the basis of 'concrete proof', it appeared irreversible. But as days went by, it was all too apparent that the 'proof' that were being used as an alibi for initiating the attacks were nowhere visible on the surface. Even the so-called 'weapons of mass-destructions' were nowhere to be seen. This resulted in protests in UK and USA against the excesses being committed in Iraq. Today, even after executing Saddam Husain and thousands of deaths the WMDs are still proving to be illusionary. On the other hand the war has become a trap for US and allied forces; now they are finding it difficult to come out of it. Realising the differences in opinions of world leaders in general, UN Secretary General, Mr Kofi Annan said, "No issue has so divided the world since the end of the Cold

Company Profile- Ted Baker Essay Example | Topics and Well Written Essays - 1500 words

Company Profile- Ted Baker - Essay Example But through them it has continued the journey of its prosperity and advancement. The company has opened many outlets worldwide; also it has jumped into the online shopping market. The Ted Baker Company used high quality materials and techniques in their production. It is one of the chief reasons of its prosperity (Ellen, 2007, p. 281). In this study we will discuss deeply the company profile of the Ted Baker Company. The history of the company, its products details, marketing and advertisement strategies, recent development, competitors and customers will be the main topics of discussion. In this way we will be able to understand the growth and the impact of the market values on the development of the company. It is important to note that the Ted Baker Company has only completed two decades since its appearance in the market. The founder of the Ted Baker Company is the passionate and the capable business man Ray Kelvin. Kelvin belonged to the long line of fashion retailers. In his childhood he worked in the garment shop of his uncle and after that he developed the idea of a long chain fashion store in his peak years. The aspect which greatly contributed towards the success of his idea and the acceptance of the company among the customers is the fine taste of Ray Kelvin. He had the ability to capture the needs and tastes of the buyers. He was also awarded a CBE for his extraordinary services to the industry of fashion and clothing. He used his greater sense of marketing techniques to capture the attention of the customers. The journey of the Ted Baker Company started in the year 1988 when the company opened its first store at the Glasgow. The progress was then followed by the opening of three more stores. The places were Nottingham Exchange Arcade, Manchester and King Street. The promotional strategy was that they offered dry cleaning services with every shirt they sold. At that time the chief product was men’s dress shirt (Ellen, 2007,

Customer Relationship Management Plan for Hotel

Customer Relationship Management Plan for Hotel The Sao Paulo Case ABSTRACT The paper sets out to produce an outline customer relationship plan for a Brazilian hotel which has recently been taken over by a globally branded hotel chain. It begins with a review of selected literature which contains knowledge, techniques and ideas relevant to a customer relationship plan. Terms are defined within this section. The final section contains the action plan, which derives from ideas in the literature review section. 1. Introduction This report will consist of a concise, integrated customer relationship plan for Sao Paulo senior management with the specific aims of: reducing customer switching maintaining stakeholder relations in the service quality value chain Within this plan there will be: an identification of the gaps in Sao Paulo’s current approach to relationship marketing planning a description of internal and external relationships which impact the hotel proposed marketing objectives to help relaunch and reposition the hotel brand suggested developments of the brand an outline service quality management programme an outline CRM system an outline integrated marketing communications programme an outline internal marketing communications programme Input for the plan will be taken from the case material and the literature review which follows in section 2. 2. Literature Review This section will review the literature in a structured way. The first part will draw on lecture notes, text books and journal articles to clarify and explain aspects of: strategic marketing and branding relationship marketing and customer relationship management service quality management The second part will draw on three cases: The Ritz Carlton case Bergstrom Hotels Sao Paulo Hotel 2.1 Strategic Marketing and Branding Piercy defines strategy as simply being about: Being best at doing those things which matter most to customers Building shareholder value by achieving superior customer value Finding new and better ways of doing things to achieve the first two[1] If one accepts this no-nonsense definition it underscores the need for all companies to: Understand who your customers are and what matters to them Know how they perceive your service levels and what you must do to improve your performance Design and implement communication and management processes which make your strategy work In other words you need a plan. The planning process is described in the lecture notes as beginning with a Mission Statement and ending with implementation and measurement control. Before customer relationship objectives (the focus of the action plan below) can be identified and agreed the mission statement needs to be clearly understood as do the dynamics of the current market place. A SWOT analysis and Marketing Audit are effective tools for clarifying the company’s current position in the market, its performance so far and for suggesting possible changes in strategic and tactical moves. In a services business this will lead to the development of a customer relationship plan, which will be underpinned by a detailed understanding of the various internal and external stakeholders with whom one needs to develop and build relationships.[2] 2.2 Relationship Marketing and Customer Relationship Management â€Å"Relationship marketing concerns the shifting from activities of attracting customers to activities concerned with current customers and how to retain them. †¦At its core is the maintenance of relations between a company and its suppliers, channel intermediaries, public and customers.†[3] Focusing on retention is considered to be significantly more profitable than conversion of non-customers. CRM is a system to make relationship marketing work. The US writer, George Day sees CRM as a customer-responsive strategy, which seeks to give companies competitive advantage by: Delivering superior customer value by personalising the interaction between company and customer, Demonstrating trustworthiness Tightening connections with customers Achieving co-ordination of complex capabilities (functions, resources) within the company[4] Park Plaza International uses its new CRM system and global database to: â€Å"promote the hotels as a group, rather than an individually networked system, with targeted promotions and one-to-one marketing†¦.Through company profiling we will be able to identify who the biggest backers of the group are and who should be given special treatment, so that we can target our promotions accordingly†[5] Hwang and Chi[6] ,in their recent empirical study, highlight the fact that service personnel are the most important resource in the service sector and also the primary marketers. By helping to achieve customer satisfaction service personnel upgrade the entire performance of the organisation. The message to management is that they should engage in aggressive internal marketing to achieve and maintain a synergy of staff satisfaction and improved organisational performance. 2.3 Service Quality Management Customers will be loyal to a hotel, or a branded hotel chain, if they are satisfied with the quality and value offered. It is therefore important for service providers to know what influences these customer perceptions. Johnston suggests two approaches to understanding customers’ perceptions and judgements of service quality: The rational approach The incident-based approach[7] The rational approach suggests that customers consciously or unconsciously use a weighted average, so that a high score on one attribute or factor may offset a low score on another, to arrive at an overall evaluation of personal satisfaction. The SERVQUAL approach is based on the work of Parasuraman, Zeithamel and Berry[8] and sets out to measure customers’ perceptions of quality across 5 dimensions: Tangibles: physical facilities, equipment, appearance of personnel Reliability: abilities to perform the promised service dependably and accurately Responsiveness: willingness to help customers and provide prompt service Assurance: knowledge and courtesy of employees and ability to inspire trust and confidence Empathy: caring, individualistic attention provided by firm to customers A third approach suggests that any single incident, delighting or satisfying, could, whatever the weightings given to the other transactions, result in an overall feeling of dissatisfaction or delight. Another writer argues that â€Å"investment of time and money in quality improvement should concentrate on those areas of your business where the effort will have the greatest benefit†[9] Effort should not necessarily be directed to areas where you are worse than the competition if those factors are not so important to customers. 2.4 The Ritz-Carlton Case R-C has a total quality approach to the business. They fix causes not problems, i.e. they think about processes and systems to prevent problems and to ensure continuous quality. They set up a system to understand the real needs of their customers, to ensure delivery of these needs, to make it work continuously and to communicate all this to the market – not just an image-driven approach, but one which was conscious of the â€Å"experience† which customers were seeking. 2.4 Bergstrom Hotels[10] Bergstrom set up a total quality approach and system which was driven by senior management but acted on and supported by teams across the organisation. Vital components of the system are: training of all staff in internal customer relations, culture, process improvement and problem-solving, setting up and development of a data-base based on customer and employee surveys to drive improvement, open lines of communication and regular performance evaluation. Recognising staff contributions to quality of service was a key final element. The case demonstrates that significant quality improvements can be achieved without significant investment and ongoing cost. 2.5 Sao Paulo Case Sao Paulo is a recently refurbished hotel which is operating in a highly competitive market (with much price cutting) and unstable economy. It has recently been taken over by a hotel chain with a global brand name and a reputation for high service quality and the ability to build long-term relationships with stakeholders. It needs now to reposition itself in the Brazilian market such that it is clearly differentiated in stakeholders minds from the competition. Service must be the main differentiator, so an integrated customer relationship plan needs to be developed. 3. Action Plan for Improving Customer Relationships 3.1 Gaps in current approach Sao Paulo needs both to retain the loyalty of its current customer base and to grow via new customer and intermediary relationships. Growth will probably come via extended use of new services (e.g. restaurants and bars) by current customers and attracting new, more focused customer segments. This needs to be spelt out in its overall mission and made explicit with regard to individual stakeholders. 3.2 External and Internal Stakeholders Apart from the different customer segments important external stakeholders are: tour operators, airlines, travel agents and the many web-based hotel discounters. Local SP-based organisations such as the city hall and tourist office may also be influential in the communication of the hotel brand to intermediaries and potential customers. The current relationship-building approach appears to be re-active and now needs to become focused and pro-active. Important internal stakeholders are hotel employees – front-office staff and sales staff – and franchisees in the restaurants and bars. All need to be aligned with the culture of the refurbished and repositioned hotel. 3.3 Relaunching and Repositioning of the Brand The SP hotel is now part of a global chain. Its service level will need to be aligned with the core brand values of GHG and these values will need to be communicated to all stakeholders and acted upon by internal stakeholders if the communicated brand image is to be consistent with delivery on the ground. Proposed marketing objectives are to: grow the current customer base by 20% by increasing spend per customer and by improving retention by 10%; focus on excellent, caring service at a fair price. 3.4 Service-Quality Programme A customer survey should be carried out to establish which service attributes are important to customers. This should be linked to an assessment of the cost of correcting what goes wrong. The survey should be ongoing and reinforced by regular staff interaction with customers so as to identify any areas of dissatisfaction. Overall customer relationship objective will be to: create in the minds of all customers an experience of being cared for by warm, friendly staff who have your best interests at heart and will do all that they can to offer you speedy and professional assistance. This will be translated into specific CR objectives for the different stakeholders, all of whom will need to participate in service quality training programmes: Franchisees: communicate always in your words, dress and body language that you are a member of the SP team. Front-office staff: make the customer feel welcome, respected, valued and at home. Sales staff: communicate, warm, professional, helpful manner at all times, backed up by prompt follow-up. Service standards: FRONT DESK: Always smile at customers Address by name wherever possible Apologise for even slightest delay Never keep customer waiting without apologising Always do what you promise to do Be sensitive to cultural differences Keep desk and hall area clean at all times Always ask if you can be of further assistance – sincerely Never argue with a customer Try always to exceed expectations Service blueprint: Sales staff to CORPORATES (process service mix): Tangibles Dress smartly, speak warmly and professionally, ensure  that all promotional materials are packaged and presented professionally Reliability Be punctual, deliver what you promise Responsiveness Exceed customer expectations with your response times  and look always for creative solutions to difficult problems Assurance Be confident about the hotel and its qualities but radiate  courtesy at all times. Avoid over-familiarity and use of christian names, unless requested to do so Empathy Avoid any remarks/comments about religion, race,  culture. Be particularly sensitive to cultural differences and help people with language difficulties. Never make fun of anyone. Apologise for even the most minor errors Service guarantee for empowering FRONT-LINE STAFF: If a customer arrives after 19.00 and requests a rate  reduction you may offer him/her a room at a rate 20% below normal rate This service quality approach is in line with the realignment of the brand as a warm and caring hotel which offers fair prices. 3.5 CRM System A CRM system needs to be developed for the global chain. It would aim to profile customers both in order to communicate with them more effectively and to ensure that service features are adapted to meet individual requirements where possible. It should be seen as a support for the warm and caring approach, not a replacement. The communications programme would need to be consistent with, and integrated into, the CRM system. 3.6 Internal Marketing Programme Staff are at the heart of hotel service and underpin customer perception of quality. Training programmes must be run to ensure that all staff are aligned with the culture and attitudes of the hotel, are aware of service guidelines and have the requisite skills and knowledge. An appraisal and suggestions system will be introduced to help staff maintain requisite standards. Incentives will be introduced to encourage maintenance of these standards. BIBLIOGRAPHY Books Barwise P. and Meehan S. (2004), Simply Better, Harvard Business School Press Cerasale M. and Stone M.(2004), Business Solutions on Demand, Kogan Page Johnston R. and Clark C. (2001), Service Operations Management, Prentice Hall Piercy N. (2002), Market-led Strategic Change, Butterworth Heinemann Journal Articles Breiter D., Tyink S. and Corey-Tuckwell S. (1995), Bergstrom Hotels; a case study  in quality†, Journal of Contemporary Hospitality Management, Vol.7 No. 6 Brown T. (1997), â€Å"Using norms to improve the interpretation of service quality  measures†, Journal of Services Marketing, Vol.11, No.1, p.80 Day G. (2000), â€Å"Tying in an Asset†, in Understanding CRM, Financial Times  Editorial article, „CRM in Hotelsâ€Å", in Leisure Hospitality Business, September,  2001 Hwang I. and Chi D. (2005), â€Å"Relationships among Internal Marketing, Employee Job  Satisfaction and International Hotel Performance†, International Journal of  Management, Vol.22 No.2 Parasuraman A., Zeithamel V. and Berry L. (1988), â€Å"SERVQUAL: a Multiple Item  Scale for Measuring Consumer Perceptions of Quality†, Journal of Retailing,  Vol.64, No.1 Spring Footnotes [1] Piercy N. (2002), Market-led Strategic Change, p. 273 [2] Lecture Notes – Key Issues from the Marketing Audit to Prioritise Actions in a Relationship Services  Marketing Plan [3] Jobber D. (2004), Principles and Practice of Marketing, McGraw-Hill, p. 117 [4] Day G. (2000), â€Å"Tying in an Asset†, in Understanding CRM, Financial Times [5] Editorial article, „CRM in Hotelsâ€Å", in Leisure Hospitality Business, September, 2001 [6] Hwang I. and Chi D. (2005), â€Å"Relationships among Internal Marketing, Employee Job Satisfaction  and International Hotel Performance†, International Journal of Management, Vol.22 No.2, p.291 [7] Johnston R. And Clark G. (2001), Service Operations Management, Prentice Hall, p. 102 [8] Parasuraman A., Zeithamel V. and Berry L. (1988), â€Å"SERVQUAL: a Multiple Item scale for  Measuring Consumer Perceptions of Quality†, Journal of Retailing, Vol.64, No.1 Spring [9] Brown T. (1997), â€Å"Using norms to improve the interpretation of service quality measures†, Journal of  Services Marketing, Vol.11, No.1, p.80 [10] Breiter D., Tyink S. and Corey-Tuckwell S. (1995), Bergstrom Hotels; a case study in quality†,  Journal of Contemporary Hospitality Management, Vol.7 No. 6

True Happiness in The Sirens of Titan by Kurt Vonnegut and Hans Weingar

True Happiness in The Sirens of Titan by Kurt Vonnegut and Hans Weingartner's The Eduakators A large parcel of the population has as their ultimate goal in life achieving well-being. Unfortunately many try to achieve it through the wrong means. For instance, in The Sirens of Titan, by Kurt Vonnegut, Malachi Constant thinks he is truly happy, but what he really does is fulfill his hedonism, satisfy his shallow needs, without truly searching for a higher form of well-being. Not only does a life focused on hedonic satisfaction not achieve true happiness, it also leads, along with the urge to accumulate, egocentrism, and greed, to an unethical life. The Sirens of Titans depicts this kind of life, which is also represented throughout The Edukators, directed by Hans Weingartner. Both Malachi Constant and Hardenberg believe that money is the solution to all of their problems while ignoring the problems their own lifestyle is causing to other people and society as a whole. Happiness, our own and other people’s, is achieved by focusing our lives in the right things. Even though hedonic satisfaction is necessary for living a happy life, focusing only on hedonic pleasure will have the opposite effect. If you focus on money and the things it can buy as the source for your well-being, you are excluding a series of factors that are necessary to achieve a true state of well-being. The following passage from the article â€Å"On Happiness and Human Potentials: A Review of Research on Hedonic and Eudaimonic Well-Being† clearly details that: Drawing from the eudaimonic view and from SDT, Kasser & Ryan (1993, 1996) related money and materialism to well-being. They predicted that people who place a strong value on wealth... ...se’s life. The only way humanity can achieve true well-being is if abdicates its urge to accumulate and refocus its mostly hedonic ways to a more eudaimonic way of life. Works Cited The Edukators. Dir. Hans Weingartner. IFC Films, 2004. Mill, John Stuart. Utilitarianism. Indianapolis: Hackett Publishing Company, 1979. Nenno, Nancy P. â€Å"Postcards from the Edge.† Light Motives: German Popular Film in Perspective. Eds. Halle, Randall and McCarthy, Margaret. Detroit: Wayne State University Press, 2003. 61-84. Reed, Peter J. "Kurt Vonnegut, Jr." Dictionary of Literary Biography. ed. 1978. Ryan, Richard M., and Edward L. Deci. "On Happiness and Human Potentials: A Review of Research on Hedonic and Eudamonic Well-Being." Annual Review of Psychology 52 (2001): 141-166. Vonnegut, Kurt. The Sirens of Titan. New York: Dell Publishing, 1998.