Organisation and change Article Example | Topics and Well Written Essays - 2250 words

Organisation and change - Article Example This brings loyalty from franchises and suppliers and they become more committed for the company's growth (Aswathappa, 2006). The company is however challenged by the need to continuously innovate to grow while operating flawlessly (Gubman and Russell, 2006). This report will find out how McDonald's is managing change to survive in the competitive business environment. The aim of this report is to present a consolidated change portfolio for McDonald's. The objective of this study is to find out the drivers of change for this fast food joint and this will be achieved by P.E.S.T and. Force-field analysis. The objective of the study is also to identify and justify the type of change McDonald's is facing. In addition, the report will present the process of managing change within McDonald's by using relevant change models. A number of books, journals and magazines have been used to collect information for preparing this report. The report will be divided into several sections and will also include a summary of findings and recommendations as well as conclusion. McDonald's has been asked by the US government to ensure the health of its customers. The company acknowledged that some of their suppliers were heavily using growth-stimulating antibiotics on chicken, beef and pork. These chemicals were proven to be injurious to human health and the authorities asked the food giant to help curb this practice. McDonald's has asked the suppliers from the meat industry to phase out the practice or lose business. The company is also working with People for the Ethical Treatment of Animals to improve the ways in which animals are raised and slaughtered (Greider, 2003). Economic The number of children also increased due to the rise in per capita income in the 1950s. This good economic period saw an increase in the number of suburbs in America and this encouraged the proliferation of chain restaurants such as McDonald's. The company opened restaurants in convenient locations where families in their cars could eat quickly the very affordable food (Debres, 2005). McDonald's restaurants were present in a large number of American suburbs by 1965 and the company avoided inner city locations until the 1970s. The company stepped outside US in 1967 and entered Canada and Puerto Rico. It then forayed into Europe and found out that it will not be successful if it continued to operate in the suburbs. There was no commercial development in the suburbs of Europe and the main markets were in the central cities (Debres, 2005). Social McDonald's popularity soared during the 1950s and 1960s when the Americans changed their lifestyle and began to enjoy the post-war period. More number of Americans decided to have more children and it became a common sight to see families with three or more children. McDonald's was oriented towards the family market and focussed on attracting small children, teenagers and young adults (Debres, 2005). Today, the customers visiting these food joints appreciate a sense of freedom they feel once they step into the facility. The young adults are very happy about the self-service concept and the minimal adult contact they have in